Pony Of Prey Blog

With the end of the year fast approaching, now is a great time to take stock of 2004. It is likely that your company set specific goals at the beginning of the year. As you review the past year, the question that must be asked is, “Have I achieved my goals? Has my company achieved the outcomes we set?” If your answer is yes, congratulations! If not, what stopped you?

There are always unplanned occurrences that prevent us from accomplishing all the goals we set. However, our roadblocks are often as simple as getting caught up in the day to day activities of running our business.

Without constant reminders of our vision and goals, they probably won’t materialize. It’s as simple as that.

The difference between those who achieve a desired outcome and those who don’t is evident. The most common causes of failure in achieving a desired outcome are a lack of goals and focus, lack of direction, lack of appropriate action and lack of being willing to risk - and risk big. On the other hand, those who seem to get the desired result have specific goals, clearly visualize what they want, have clear direction, take massive action and are willing to take incredible risks.
One of my goals for 2004 included writing and publishing another book by year’s end. In creating my newly released book, 101 Ways to Get Your Foot in the Door, this goal was accomplished.

As my co-authors and I were in the initial planning stages of the project we all expressed our desired outcomes or goals. First, the book had to convey quality to the art of selling. Second, we wanted it to be unique, like nothing else currently on the market. Lastly, we wanted to have little, if any, out-of-pocket expenses on what is normally an extremely expensive proposition.

With these goals clearly stated, we set out to create something from the seed of an idea. We were all confident we could achieve the first two goals based on our over 100 years of combined sales knowledge.

It was the goal of achieving as close to a debt free product that would add even more excitement to an already high energy project. The fact is, once we made a public announcement of our book release we had to figure out how to make it work. We did what many high achievers do - we gave ourselves no option but to succeed. We would have to figure out a way to make it work.

Although there are people who would buy simply because they know us, that was not our objective. Our objective was to reach multiple markets where we weren’t necessarily known.

In a moment of high creativity, we decided to sell the book before it was published. We knew if people were willing to buy the book sight unseen we either had to deliver on our promise or lose all credibility in the marketplace and with clients who trust us.

We had to develop an incentive for buying the book before it was printed. As an information products specialist, I know that people value great information. My co-authors also know this to be true. Based on this information we decided to host a complimentary bonus training session for anyone who bought the book before it was published.

The response we received was more than we anticipated. Right from the start the bonus session created quite a few sales. This helped us to pay for a portion of our production costs up front. It also forced us to stay within our stated timeframe for delivery. After all, we couldn’t very well promise hundreds of buyers they would have something on a specified date and not deliver it. Our reputation and credibility was at stake.

With these clear goals, focus, creativity and action, 101 Ways to Get Your Foot in the Door was released on December 2nd. I’m proud to say we achieved all our goals.

As you review the past year, what accomplishments are you extremely proud of? What would you have done differently? What roadblocks got in your way?

The New Year is right around the corner, and with that the opportunity to focus on your personal and business goals. What are the outcomes you truly desire for 2005? Are you willing to give yourself no option but to succeed?

Kathleen Gage is an award-winning keynote speaker; business advisor and author who helps others gain visibility within their market. Visit http://www.kathleengage.com to learn more about Gage’s newest release and to receive a FR*EE report entitled “Learn How a Salt Lake City Based Business Consultant Made over $100,000 From One Idea.”

Get professional help

There’s no rule that says you have to do it all yourself. There is a whole world of people outside your door (and maybe even in your house) who are capable of tackling parts of your project that you can’t handle, or don’t have the time for. Take advantage of them if that’s what it takes to get the job done! After all, success is the issue, not proving you’re Superman or Superwoman.

For example, let’s say that your goal is to get your house ready for a move or an open house if you’re trying to sell. If finances permit (and even if they don’t, it can still be worth it in terms of mental health preserved), call in a maid service for a day to do basic cleaning, hire professional carpet cleaners, take the animals to a kennel and send the kids off with your sister to Chuck E. Cheese. Let the pros handle the crummy stuff while you focus on ensuring the safe transport of Great Aunt Gemma’s priceless Ming vase to your new home, or while you get busy filling the house with that scent of baking bread that your realtor swears will close the sale.

(c) Soni Pitts

ABOUT THE AUTHOR

Soni Pitts is the Chief Visionary Butt-Kicker of SoniPitts.Com. She specializes in helping others reclaim “soul proprietorship” in their lives and to begin living the life their Creator always intended for them.

She is the author of the free e-book “50 Ways To Reach Your Goals” and over 100 self-help and inspirational articles, as well as other products and resources designed to facilitate this process of personal growth and spiritual development.

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