Choose the Best Colors for Your Website

May 13th, 2008

Color is often the last thing on the minds of website designers. We’ve all been subjected to websites with horrid color combinations. Yes, there are websites with purple text on a black background, and so on. You want people to view your website with ease. Hurting their eyes is bad for business.

What do you think when you visit a website with terrible color combinations? Your reaction is probably negative. Don’t make this mistake with your website. Take time to carefully plan which colors you’ll use for text, backgrounds, and links. You can increase your site’s efficiency by paying attention to your color scheme.

The goal of any website is to attract and retain visitors. If your site’s colors are headache inducing, visitors will run away screaming. Black text on a white background may not be exciting, but it’s easy to read. That’s why it’s the best choice for reading text online. Visit any of the large, professionally designed sites and you’ll see black text on a white or light background.

If unsure which colors fit together, look at a color wheel. You can get a list of RGB color values (or HEX values), and see which colors are appealing when grouped together. A color wheel will help you balance your color palette so all of the colors are complementary. Another thing to consider is the color of emotions.

Colors evoke emotions using what is called “color psychology”. For example, white is often used to symbolize good. Purple is often used to symbolize royalty. And the most universal of them all is green, which often symbolizes money. Take this into account when choosing colors for your website. Also remember that different colors mean different things in certain parts of the world.

Here’s a list of some colors and their positive and negative connotations:

Red
Positive: passion, strength, love
Negative: danger, blood, anger

Blue
Positive: stability, peace, confidence
Negative: coldness, obscenity, depression

Green
Positive: nature, wealth, fertility
Negative: inexperience, jealousy, greed

Yellow
Positive: sunlight, joy, idealism
Negative: hazards, cowardice, dishonesty

Purple
Positive: elegance, creativity, nobility
Negative: arrogance, profanity, confusion

Orange
Positive: energy, enthusiasm, playfulness
Negative: danger, warning, fire

White
Positive: purity, peace, security
Negative: sterility, defeat, cowardice

Black
Positive: power, sophistication, elegance
Negative: evil, death, mourning

The goal of marketing is to connect with the public. What better way to connect than emotionally? Color can help accomplish that goal. Color psychology may sound like a joke to some people, but it’s been proven to work. By choosing the colors of your website based on color psychology, you can increase your sales.

The bottom line is you should pick your colors carefully. Don’t pick a color just because you like it. Red may be your favorite color, but if your business is monetary issues, red may not be the best color for your site. You’re free to try various color combinations, but remember the colors you choose may carry a set of preconceived notions.

Andy Eaton is by far the best graphic designer I have ever come across! Not only does he create quality graphics, which actually do increase your website sales he actually goes one step further and teaches you his exact methods to crank out profit pulling graphics. Check out his work at http://quickpaypro.com/x.php?5086_u6

Brief Biography for Danny Ayers

May 13th, 2008

I am the photographer who took the nude photos of Amber Frey,
the “other woman” in the Scott Peterson murder case, in 1999. I
was also called in as a character witness during the famous
trial, where it was revealed that she had been seeing Peterson
during the period of time when he murdered his wife Lacy and his
unborn son Conner.

Some background on me: having been a promising athlete in every
sport possible in high school, setting several school records
and being a high point man, I finally also became a member of
the PBA, the Professional Bowlers Association, in 1991. I won 17
nationally awarded honors. I was a league bowler in 1998 and
have averaged 220 for the last three seasons. Bowling is more
than a mere hobby to me, but my real passion is photojournalism
and the fine art of taking celebrity images, at which I’ve been
found to be excellent.

My professional career as a paparazzi is not lengthy, but it has
become vastly extensive and I have taken images of every kind of
celebrity imaginable, including some of the most high profile
personalities in politics, sports and entertainment. President
George W. Bush, Al Gore, Jesse Jackson, Arnold Schwarzenegger,
Michael Jordan, Dan Marino, Steve Young, Kobe Bryant, Britney
Spears, George Strait, Elton John, KISS, Aerosmith, Toby Keith,
the Eagles, Shania Twain, Van Halen, and practically every other
musical act on tour recently have strutted before my camera.
I’ve been published in national magazines and books, and my
images of people have been seen on pretty much every major TV
news network in America and the UK, and potentially other places
worldwide.

The pictures of Amber Frey have been especially widespread,
appearing in The National Enquirer, The Globe, The Star, People
Magazine, In-Touch Magazine, New York Daily News, and The New
York Post, as well as the book “The Murder of Laci Peterson.” My
images, albeit not myself, have also made brief appearances on
Entertainment Tonight, Inside Edition, “E” Television, A & E TV,
“On the Record” with Greta Van Susteren, Hannity and Colmes,
Foxnews, MSNBC, CNN, ABC, CBS and NBC. The above is only what
I’m aware of, and I know that Amber’s photos have been seen in
dozens of other publications and on many other TV networks.

And yet, I haven’t said much about the actual, real life
perverse truth behind those infamous photographs until now. I
have only made spartan statements and have gone very little into
the stories behind them, which involve many colorful characters
and particular circumstances which, after some time, I have
finally decided to disclose to the general public. I have
decided to reveal that I actually knew Amber Frey as a close
acquaintance for about a decade, and much about her personal
life and struggles, as well as the many other peculiar people
involved in the Scott Peterson case. For example, I’ve known
Amber ever since I first met her in 1993 when she was a cashier
at our local Thrifty’s, a chain store similar to WalMart. The
fact that the store went under in the late 1990’s is what led to
Amber needing to make another living and appearing in my studio
as a model. My story involves the ruthless, seductive, immoral
and often illegal activities and relationships of the people
surrounding Amber, and how she may not have been as innocent as
people thought.

My career in photography is a short study on a quick rise to an
overwhelming spurt of fame, not of me, but of my photographs. I
briefly attended Fresno State University, majoring in Mass
Communications and Theater Arts, with dreams of one day becoming
a TV anchorman. I started professionally photographing people
out of my apartment in 1994, and after I became published I was
“hooked” on the juice of artful photography, opening up my first
studio in Clovis, California in 1998. This studio was quite
small and permeated with the smell of a nearby manicurist’s
office, with hideously poor ventilation. Numerous times my
clients left me because of the extremely strong odor. I began to
move out and take more of my photos “in the field,” doing
weddings, proms, anything that would pay the bills.

My big break happened when I became the photographer for “Dirt
Road Productions” in 1998, taking headshots of aspiring actors
for Alan Autry, who played Bubba from the hit TV show “In the
Heat of the Night,” starring Carroll O’Connor. I then began
snapping models for portfolios for their acting and modeling
careers, and placed an ad in a local paper. I couldn’t help but
notice that the best way to snap women was by posing them in
sexy lingerie, as there was plenty of enthusiasm on the part of
both my mostly female models and the venues of advertising which
bought my photos. One day an old friend from my past showed up,
and as several of the female models I had shot had been very
aggressive on camera, to the point of removing some of their
clothing, I was able to talk her into doffing her clothes on
camera. Amber Frey was apparently more than happy to do so, as
she’d lost that job at the Thrifty’s and clearly wanted to get
ahead, perhaps becoming a part of my special destiny as well,
soon after October of 1999.

I began to take an interest in freelance work such as billboard
photography and working on CD projects with musical acts in the
Central Valley area of California, entering numerous contests
and shows. My work won many awards, and I ventured into more of
the gallery world of photography, covering many high profile
events in Fresno and on the West Coast. I was finally a broadly
acclaimed photojournalist. I also continued my relationship with
Amber Frey during this period of time, and of course she was an
honest pleasure to be with, as she had a charmingly unassuming
manner.

And now I have a choice, tell-all book about Amber Frey and
David Hans Schmidt to offer the world, as I advance into the
field of writing with the help of a professional ghost writer
who has been widely published. One of her recently rewritten and
edited books has appeared on the New York Times best seller
list. The story of Amber Frey and the nude photographs,
including their special relationship to one of the worst murder
cases and acts of betrayal in recent American history, needs to
be told. It sort of begins as the story of a pornographer, a
photographer and the “other woman.”

On January 24th of 2003, Amber Frey presented herself to the
media and the world as Scott Peterson’s girlfriend, and was
immediately dubbed “the other woman.” I had to get up early the
next morning, and my best friend, my roommate, knocked on my
bedroom door. I grabbed something to wear, and he said, “Your
old friend you took some pics of awhile ago is on TV. I think
she’s involved with a murder.” Little did I know then how
important those nude photos would turn out to be, and how
extensively involved in the Scott Peterson case I would become,
meeting David Hans Schmidt, a guy from Arizona who was a
self-proclaimed “celebrity porn seller.” He said he had brokered
deals with Tanya Harding, Katarina Witt, and Paula Jones. He
wanted to buy the rights to my images of Amber Frey, and he had
a deal with Penthouse magazine for $325,000.

Now my real first big break had finally arrived. David kept
saying he could see me becoming a major player in the
photographic world, riding on big jet airliners and meeting a
lot of beautiful hot women, and all this would happen in just a
few short days. But to my great and utter disappointment, this
would eventually turn out to be a lot of hot air. The deals with
David, colorful and exotic of a character as he was, all fell
through. I ended up returning to an agency I had signed on with
earlier in New York City to handle the displaying of the images,
which had already been appearing on the magazine shelves of
venues in the US and internationally for a total of ten straight
weeks. What had happened to me up until then had seemed like a
dream straight out of Van Gogh’s wildest paintings. Now I didn’t
know what to expect, or what further misadventures might await
me.

After my roommate had banged on the door and made his startling
announcement, suggesting The National Enquirer, I called them on
Monday just to see what they’d do, and before I could say
“whoa,” they had an editor fly from Florida to meet me in
Fresno. We met at Chevy’s restaurant in the self-same shopping
mall where Amber had met Scott for the first time. I have a lot
of friends from that area. It’s named Riverpark, and that’s
where I was introduced to David Wright from the Enquirer. After
we came to terms, he left for Modesto to cover the story of the
case, which was being touted as “the first true crime of the
century,” although a lot of people were booing the concept due
to their sympathy for the two dead people in the story.

Two weeks later, my photos were plastered all over the cover of
the Enquirer. I went into a surreal state of shock when I saw my
work in their full page spread in the center of the magazine,
one of the most popular and controversial papers in the entire
world. Then the extensive news and television coverage began,
and my images were consistently second nature to everyone on the
TV. My pictures were everywherein a way, I was famous at last.
And yet I did not come forward, in spite of offers to do so by
every major newspaper, magazine and TV station in the United
States, and elsewhere.

The chief photo editor from the Enquirer had suggested that I
get an agency to represent me, and that’s when I found the one
in New York. After that, I met David Hans Schmidt, and the rest
is a history of betrayal, money going down the drain, and what a
weirdo berserk character David was. His story was played widely
in the news, and I actually spent a lot of time with this guy,
taping our conversations and talking about his insane exploits,
such as how he was going to bang Tanya Harding and the very
infamous Paris Hilton tape, which he had a copy of, plus the
Jessica Lynch nude images that he sold to Larry Flynt, one of
which I still posses a copy of and the legal rights to it.

Everything with David was a drug to do or a deal fallen through.
It took some time, and I actually spent a kind of year in a
weirdo wacked out version of hell combined with the nuisance of
waiting for money that never came. Like the poor stressed out
Kato Kailan had been during the OJ Simpson trial, I had been a
Sidebar to the Witness, which is the working title of my book.
And yet it was clear that in spite of holding the “images of the
century,” I was not going to see a further penny to my name,
which also was not well known yet.

But I finally quit on him and headed back to my New York agency.
I’ve been there ever since, slowly putting it all together, how
all the actors in this play interrelate, writing about my
relationship with Amber Frey, her own relationship with Scott
Peterson, everything.

At last, now I’m willing to tell the world my true and shocking
story.

How to Check and Interpret Your Credit Score

May 13th, 2008

Credit scores are used to do everything from allow you to get a new car, a new house, a new credit card, and even new insurance. If you have a good credit score, you will then practically have a skeleton key to all the financial doors in your life, and opportunity will open for you, in the shape of low mortgage rates, zero percentage car loans, etc. But if you have a bad credit score, forget about it. Doors will slam shut in your face. And those that do stay open will charge you high interest rates with terrible restrictions.

All this for some number that you may have no clue where it comes from. That is the problem with credit scores. They are so important to our everyday lives, but so few people understand them. That makes them seem so unfair. But in reality, if you do understand your credit score, you can control it, and it will make your whole financial situation seem a lot fairer in the long run.

First, understand, your credit score comes from a relatively complex mathematical formula, or algorithm. It comes from all the information in your credit report, and is relative to the information in the credit reports of the millions of other people in the United States. Credit companies use credit scores because when it comes down to it, they are highly accurate in predicting how likely you are to paying off your debts. See them as the SATs for your bills. The higher your score, the smarter you are about paying them off.

The way the scoring works is this: credit scores go from 300 to 850. Most people have scores between 600 and 800, meaning for the most part, Americans are pretty good about their debts.

Now let’s get into the nitty-gritty. Let’s say you only have a score at 500. Will that make you lose a lot of sleep? Or better yet, will it make your life that much more expensive than someone with a score of 700? The experts all say yes to both counts. You should be worried about your score because, yes, you are losing a lot of money because of it.

That’s because that seemingly little difference in credit scores200 pointscould mean as much as three a half points more on a credit interest rate. So instead of a 6 percent rate on your mortgage, which the 700 scorer would get, you’d get perhaps as high as 9.5 percent as your rate. Over the course of a mortgage, those extra percentage points could cost your thousands upon thousands of dollars.

Joshua Shapiro recommends Find Credit Cards to find a Bank First credit card that’s tailored to suit your financial needs.